Your Virtual Storefront:
Why Every Small Business Needs A Website
October 31, 2016 | Mike Thomas | Technology
Research shows that 97% of consumers use the Internet to find goods and services,
and most people make a purchase within 24 hours of that search.
In today’s connected world, your website is your virtual storefront, and potential
customers are judging you by it before they consider contacting or visiting you. ...more
How To Calculate Average Value Per Lead
(And Why It’s Important To Your Business)
October 25, 2016 | Jay Clark | Marketing
A surprising number of small businesses don’t have opt-in forms on their websites
to collect leads.
They’re leaving money on the table.
To put this in perspective, imagine the same scenario in real life.
Let’s say you own a bicycle store ...more
“What’s In It For Me?”:
How to Get Leads For Your Business
With an Irresistible Offer
October 20, 2016 | Mike Thomas | Strategy
According to recent studies, the average human’s attention span is now 8 seconds (a full second shorter than the average attention span of a goldfish).
To grab someone’s attention, you need an irresistible offer that immediately answers the question in their head “What’s in it for me?” ...more